Founded in summer 2018, our online shopping store targeted the woman clothing market of the States. Along with the blooming trend of social commerce, the shop was brought live to meet the demand for sensational and intimate design of our specific customer niche.

Starting off small, I was the sole designer and store manager, who handled brand design, store front page, sales, marketing contents, and lead generation. Understanding the importance of art direction and visual appeal, I recruited and collaborated with teams of local freelance photographers and models to carry out three major fashion collection photoshoots for JMNs.